Agricultural Education Master's Degree

Effective communication is at the heart of successful operation in every enterprise in agricultural and natural resources-based industries. Whether communicating interpersonally, inter-organizationally, or through the mass media, it is critically important to understand the communication process to achieve effective discourse on the major issues facing agricultural and natural resources industries. This course is specifically designed to teach communication theory and concepts and research processes as they apply to important agricultural/natural resource issues. The major objective of the course is to enhance students' ability to think critically and develop effective strategies and tactics that draw on the theoretical frameworks and methodologies most central to the communication process for agricultural communications professionals.